Month: April 2014

Making His Marc – Marc Jacobs Beauty Launches @ Sephora, Malaysia

I marked the date on my calendar. Did you?

Launched here at Sephora Malaysia on the 17th April, we finally have touchdown of the eponymously-titled Marc Jacobs Beauty line.

But you already knew that, didn’t you?

Glitterati

Fashion Glitterati, Marc Jacobs, debuts his beauty line at Sephora, Malaysia

I was extremely lucky to score an invite to the exclusive launch party on the 18th April at Sephora@Starhill but instead of my usual blogger cameo, I was attending the event as one of the winners of the Sephora X Marc Jacobs Facebook contest.

Thank you Sephora & Marc Jacobs Beauty for sending me to cloud nine on this re-MARC -able day!

Behold the prize bounty…worth RM572 in total!

The Marc Jacobs Beauty Prize - Lust for Lacquer/ Genius Gel Foundation/ Magic Marc'er/ Eye-Plush Shadow Palette No.7 in The Starlet

My Marc Jacobs Beauty Set Prize – Lust for Lacquer/ Genius Gel Foundation/ Magic Marc’er Eyeliner/ Eye-Plush Shadow Palette No.7 in The Starlet

Marc Jacobs - The Style Eye-Con No. 7 - Plush Shadow in The Starlet

Marc Jacobs – The Style Eye-Con No. 7 – RM207

I received the Style Eye-Con No. 7 Plush Shadow in The Starlet and I think it just might be one of my favourite in the current series.

I’m glad I held back on picking up any of the Urban Decay Palettes. I had been saving myself for something a little bit different. Something perhaps a little less naked and a little more luxe. I think a free Marc Jacobs beauty set was worth holding out for, don’t you think?

The other Eye-Con Palette I have my heart set on purchasing myself is The Lolita – and I think I might want them all…eventually. They’re gorgeous!

From top: The Starlet

From top: The Starlet, The Tease, The Vamp, The Lolita RM207

One can’t fault the packaging on this palette at all. It’s a slim and sexy lineup of 7 complementing shades encased in a sleek and ultra-modern black shell that is at once streamline, ergonomic, luxurious and not to mention, instantly recognisable.

A duly impressive feature of this latitudinal Eye-Con compact is that the mirror attached to the palette is as long as the compact itself and, when held vertically, it actually reflects a full face making it savvy enough to be used as a face-length applicator mirror.

Each palette also comes housed in its own little button-sealed fabric pouch to protect it when you’re travelling and I’m grateful for this because it may just be enough to keep my OCD in check when it comes to keeping dust and fingerprints off the stunning lacquer-like finish.

Marc Jacobs Beauty Debuts @ Sephora, Malaysia

Marc Jacobs Beauty Debuts in Malaysia @ Sephora

As you can see, the same dark and sexy design is echoed throughout the range and it all comes together as a fitting brand signature for the beauty debut of this much-celebrated fashion darling.

Weighty & fabulous - the packaging feels luxurious and substantial

Weighty & Fabulous – the products feel substantial and luxurious

Lipsticks

Lovemarc Lipsticks…

Lined up like beauty queens

…lined up like beauty queens – RM96

 If you haven’t already noticed, the shadow palettes are cheekily referred to as ‘Eye-Con’ and at every turn we are greeted with little word gems that play on the designer’s own name and credentials in the fashion world – Blacquer Magic Marc’er, Re(Marc)able Concealer, Lovemarc Lipstick, Genius Gel and so forth.

Well, all I can say about this is that after more than three decades of paying homage to women through statements in cloth, it is fitting that this iconic fashion maker now creates a beauty line that makes a little tribute to himself; even if only in name.

One gets the feeling that this beauty line is nothing less than the designer’s new baby. It’s a collection he’s had a heavy hand in creating and the result, aesthetically at least, is as impressive and no less perfect than the runway hits he is lauded for.

Now, I have yet to sit down to carefully review the pigments behind the praise but I’m already quite smitten with the packaging and the concept behind the collection. A practical review of some of the key products is on the cards so hopefully, I’ll get around to that soon for you.

To give you an idea of how passionately involved the man himself was, here are some screenshots of the developmental concepts behind Marc Jacobs’ latest opus. These whimsical scribblings by Marc Jacobs himself reveal the inspirations that live behind some of the products in his namesake beauty collection.

Eye-Con No. 7 Inspirations

The Lucky Number Seven inspires the Eye-Con No. 7 palette (RM207)

Behind the Genius Gel

The Genius Behind the Genius Gel (RM189)

The magical story behind the Marc Jacobs Magic Marc'er

The magical idea behind the Marc Jacobs Magic Marc’er (RM89)

[credits for the above three images to marcjacobsbeauty.com]

 On hand to do the honours of demonstrating the Marc Jacobs Beauty line here in Malaysia was International Education Specialist for Marc Jacobs Beauty, Melissa Laughrey-Taieb.

Melissa Laughrey-Taieb with MC Patricia K

Melissa Laughrey-Taieb with event MC Patricia K

Makeup Demonstration

Makeup Demonstration by Melissa

Melissa gave a lively and interesting demonstration that was full of pro-MUA tips and tricks and one of the most unique tips I picked up during her showcase demo was that she actually chooses to apply and blend in the concealer after the foundation.  Apparently, this reversed technique results in a brighter base especially around the dark eye area. Can’t wait to try this out now!

She chatted happily about her boss throughout her demo and gave us some rare trivia regarding the man behind the brand including the fact that Mr. Jacobs happens to love the number 7, has a soft spot for polka dots and loves his dog with a passion. Aww…

The Marc Jacobs Beauty line really is quite a feather in the cap for one of the world’s most loved fashion designers. What began loosely as a collaborative idea with Sephora, now extends the Marc Jacobs fashion and fragrance empire into a fully fledged beauty line comprised of 147 products under the designer’s first ever beauty collection.

In continuing his living legacy of making women beautiful, I leave you with the designers own words on his latest creation…

“It felt like another wonderful opportunity to design, to allow people to be the stars of their own movie — to express themselves.”

-Marc Jacobs

 Marc Jacobs Beauty is now available at all Sephora stores in Malaysia.

Sephora Malaysia Facebook

Sephora US Marc Jacobs Beauty

Marc Jacobs Beauty

 Touchdown!