Without doubt one of the best things about travelling for a beauty blogger is discovering amazing beauty shops in other parts of the world and when I stumbled upon a Mecca Maxima store in Sydney, Australia it was like all my Christmases had come at once.
If you’ve never heard of Mecca Maxima then let me tell you that this paradise of cosmetica is essentially Australia’s answer to Sephora. Given that Sephora has yet to set up shop in the Aussie market, Australian beauty addicts no longer have to lust after brands that were once only available overseas.
Mecca Maxima currently has outlets in Victoria, Queensland and NSW with two stores in Sydney, NSW at Waringah Mall and Parramatta. The Parramatta store is only two months old so it was by spectacular timing that I came across this gem during this rare visit to Westfields Parramatta.
As expected, it’s filled with some of the best selling beauty brands in the world with a range that rivals Sephora but add to that a few more Aussie and US brands that aren’t found easily in Asia and then you have a shop that any self-respecting beauty junkie must make a beeline for. In fact, a trip to Oz would not be complete for a beauty blogger without exploring Mecca Maxima! You really do have to see it for yourself! It’s bl**dy Fabulous with a capital F!
Like Sephora in concept, the vibe is a little louder with a good music track and lots of sexy mirrors and strategically placed lights among the trendy bright pink and black decor. One thing of note is that the Aussie service is notably bubblier than at our local Sephoras. In fine Aussie style, all the staff are chatty and enthusiastic and you feel like you can ask them anything about their products.
There are also plenty of dressing table stations placed around the store and customers are encouraged to sit at these and get made up on the spot in the variety of premium makeup brands carried by Mecca Maxima. The MUAs do a great job on their customers too and I was very impressed with how gorgeously professional one customer’s eye makeup had turned out. It was red carpet perfect and she looked like a million bucks.
One of the best things about my visit to Mecca Maxima is that their ultra-friendly staff let me take as many pictures as I wanted of their store which is something that some shops would frown upon and it’s because of this open generosity that I can now share with you just how fantastic Mecca Maxima truly is.
My only lament is that I only had my phone’s camera with me so bear with me for the low quality shots.
So here is my whirlwind photo tour of Mecca Maxima for your enjoyment…
I was eyeing a Bobbi X Katie collaboration palette but it was a little pricier than it is in the States but it is a set that I am definitely going to look up locally. According to Katie herself, her palettes are all functional and so easy to use you can put on your makeup in the back seat of a taxi.
But since the Bobbi & Katie collections are available here I didn’t pick one up on this visit.
On the day I shopped at Mecca Maxima there was a Gift with Purchase promo for transactions over AUD85 and I scored a bareMinerals loose eyeshadow for my efforts. Thank you Mecca Maxima!
Kardashian Beauty is big on the heavy lash look so it wasn’t surprising to find a complete false lash range by Kim & Co. This was the first time I got up close to the Kardashian Beauty collection. I’m not sure that Kardashian Beauty is available in Malaysia yet.
Originally named Khroma, there was a legal tussle over the original name with a similarly named cosmetic brand so after a drawn out legal battle the collection has now been relaunched as Kardashian Beauty. These paparazzi goddesses certainly wear enough of the stuff so it comes as no surprise that these infamous K-sisters have now created a brand of their own.
Scattered around the store are the ‘Beauty To Go’ fixtures featuring special sample-sized and deluxe editions of beauty products and tools. It might not seem a big deal to Malaysian customers but to Australian beauty junkies there was a time when getting beauty miniatures locally required a trip through an airport duty free so Mecca Maxima is truly bringing an entirely new shopping experience to Australian beauty shoppers.
The many ‘Beauty To Go’ bins around the store are a must to browse for an eclectic selection of deluxe beauty goodies at good prices.
Kit is an Australian brand that features extensively in Mecca Maxima stores because the Founder of Kit is Jo Horgan and incidentally owner of Mecca Maxima. Kit and Mecca Cosmetica are standalone brands and now house labels of Ms. Horgan’s Mecca Maxima empire.
The Limited Edition shower gels by Kit are amazingly scented and really smell good enough to eat.
I thought I was in heaven at Lush Cosmetics until I came across the Kit Shower Gels. I went a bit overboard and in a fit of shopping madness picked up 9 bottles of the Kit gels to lug home in my luggage despite the fact that they seemed to weigh a tonne each. Lesson learnt: next time I’ll stick to hauling makeup instead of heavy shower gels when I travel.
I promise a review of these to come soon!
I hope you enjoyed this virtual browse through Mecca Maxima in Sydney as much as I enjoyed shopping there. Do drop in and discover it for yourself if you’re ever in that neck of the woods.
I picked up a copy of the current store catalogue during my visit and am still reliving the awesome in store experience I had there. I can’t wait to get back to Mecca Maxima on my next Australian visit but in the interim I think I’ll be needing to swing by my local Sephora for a cosmetic eye candy fix.
Apparently Rebecca Bon Bon is a French bulldog who looks like a cat and is the brainchild of the creator of Hello Kitty. The packaging is super girly and Parisian with lots of cute French-inspired motifs.
Brands @ Mecca Maxima
A Beautiful Life
Aurora Spa Rituals
Bumble and bumble
By Rosie Jane
Comme des Garcons
Cupcakes & Cartwheels
Donna Karan New York
Dr Dennis Gross Skincare
Editions de Parfums by Frédéric Malle
Filles Des Iles
Kahina Giving Beauty
Maison Francis Kurkdjian
Peter Thomas Roth
Soap & Glory
The New Black
Viktor & Rolf
Yves Saint Laurent
* Note: Not all brands or products are available at all stores, please refer to Mecca Maxima’s website/ store contacts for details *
* Products are also available online @ Mecca Cosmetica Shop but unfortunately for us shipping is currently limited to Australia and New Zealand.